ABOUT

The Red Earth story, and the businesses we support

Your business is on a journey,

BUT WHERE ARE YOU GOING?

WHAT DO YOU NEED TO MAKE IT HAPPEN?

You don’t care about financial statements, but you know they get you where you need to go. That’s just the start, and you recognize that you’re in a situation where:

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You’re stuck doing the work, a different function compared to leading the business
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You’re being a technician, working on the books all the time
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You’re good at what you do, and you’ve got admirers wanting to work for you
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You’ve got admirers who want to help you exit for the future

Business is good

It’s not about making money; it’s about knowing where you’re headed and how you can make an impact.

What’s Your Next Adventure?

We work with a certain type of personality. If this is you, and you’re a professional service provider, then we’re a fit:

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    You love your business and enjoy what you do
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    You’re doing something fun
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    You want financial independence, not simply focusing on retirement
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    You want more than just the taxes
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    You want tax strategies and life-cycle strategies
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    You need more adventure in your life

I’m Paul McCann.

THIS IS THE RED EARTH STORY

My background

I care less of what doesn’t matter, and more of what does. I have a passion for entrepreneurship, and I live to remove the barriers that hold businesses down.

It’s about having a sounding board and a relationship that encourages you to get up and do what you like to do.

The Red Earth story

The name Red Earth comes from my time spent in Peru. I rode a Yamaha XT 350 through the red clay and dust from community to community working as a Microfinance Specialist with a Christian international development agency.

Our jungle bungalow was 550 sq. ft and it had no extra storage space. As a result, we didn’t have much in our house, but we were still the rich ones – less time spent maintaining, more time spent living and doing!

Why I Do What I Do

Less is more. It’s about opportunities, new horizons, possibilities, new mindsets.

To grow, you need a hand-up not a handout, which is the approach I take to provide opportunities for all.

INDEPENDENCE

INDEPENDENCE

Red Earth celebrates those displaying independence and willful determination, recognizing that it drives us and those we serve.

ADVENTURE

ADVENTURE

I serve those who are energized by risk and are actively charting a unique course to achieve extraordinary results.

THE RED EARTH VALUES

We live and breathe by these beliefs. The businesses owners who are a personality fit also share our values.

GRATITUDE

GRATITUDE

Gratitude is at the core of Red Earth because I realize so much of what I’ve been given is outside my control.

COMMUNITY

COMMUNITY

Red Earth appreciates the relationship among healthy businesses serving communities to help them thrive.

“Paul’s experiences have given him a unique overall understanding of the accounting as well as banking perspectives. This has been a valuable resource when communicating with our financial partners.”

– Rebecca Schroeder, President, Whiteshire Hamroc LLC

WHAT’S YOUR NEXT ADVENTURE?

Let’s make it happen!
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