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What Do I Do With My Current Staff If I Outsource My Accounting?

Why does the thought of outsourcing your accounting cause you heartburn?  Likely because it promises to reduce or eliminate staff pay for your company.  For […]

7 Lessons Learned from the WeWork IPO Debacle

Every once in a while, a great business story captures the attention of millions.  A game-changing iPhone made Apple the talk of the nation. Netflix […]

What Documents Do I Need to Give My Tax Preparer?

The annual roundup of financial documents is a ritual of hunting and gathering.  Some people just love to gather documents and carefully assemble them into […]

How Did I Make Money If I Don’t Have Cash?

If you’re relying on your bank statement to know if your company is profitable you will be sorely disappointed. Profitability has a strange relationship with […]

How Can I Switch to Cloud Accounting?

The major change in small business accounting is the movement to the cloud.  The promises the cloud offers of convenience and stability have piqued your […]

How Do I Choose A Cloud-Based Accounting Software?

How Do I Choose A Cloud-Based Accounting Software?   Updating your accounting processes and converting to cloud accounting can make a dramatic impact on your […]

Should I Switch From QuickBooks to QuickBooks Online?

The “cloud” is bringing about massive upheaval in small business accounting. You have heard the rumbling and upheaval, the carnage and disruption.  You have seen […]

What Is Depreciation Again?

The very word, depreciation, causes a certain glaze to fall on the faces of business owners.  The mention of the word can invoke beaches and […]

Make $1,000 Per Hour

You are probably already making $1,000 per hour and just don’t realize it.   This astounding claim is the most interesting point of Perry Marshall’s book […]

Book Review: 80/20 Sales and Marketing

80/20 Sales and Marketing by Perry Marshall contains enough perspective-altering analysis to easily justify spending a year to digest it all.  Perry Marshall, an engineer […]

What’s Up With Your Logo?

The Red Earth logo reflects aspects of the four years my wife and I lived in Peru. Before Red Earth, I dreamed of running an […]

The Red Earth Story

Red Earth Beginnings While accounting may sound as dry as the white paint in your living room wall, what people can achieve through the goals […]

“Paul’s experiences have given him a unique overall understanding of the accounting as well as banking perspectives. This has been a valuable resource when communicating with our financial partners.”

– Rebecca Schroeder, President, Whiteshire Hamroc LLC

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