5 Reasons We Won’t Work With You

That’s right, we’re not for everyone.  Unlike most accounting practices, Red Earth is for a specific type of client.   Accounting is a profession that every […]

What is a KPI?

If you are serious about investing your efforts into activities that deliver tremendous value to your company, you need to learn about KPIs.   One of […]

The Case for Gratitude in Your Business

You survived another Thanksgiving meal.  With any luck you avoided the awkward sharing that is typical of many Thanksgiving dinners.  You know the one.  It’s […]

Accounting Red Earth Style

  Red Earth CPA exists to create more freedom for business owners so that they can focus on the high-value work that leads to growth.  […]

The Problem with the “Tax Guy” Business Model

Is it possible to be a CPA and start a small practice without being the quintessential “tax guy”? (I’m not sure the term ‘tax gal’ […]

Adam Neumann Should Not Be The Most Hated Man In America

As the WeWork saga continues, there are hundreds of commentators offering analysis in the wake of the massive IPO debacle.  Since my last blog post, […]

I Am Busier Than Ever But I Don’t Feel Like I’m Getting Anything Done

How many times have you said or heard that phrase? Dumb question, because in 2019 this refrain is so commonplace. Productivity despair is a reality […]

What Do I Do With My Current Staff If I Outsource My Accounting?

Why does the thought of outsourcing your accounting cause you heartburn?  Likely because it promises to reduce or eliminate staff pay for your company.  For […]

7 Lessons Learned from the WeWork IPO Debacle

Every once in a while, a great business story captures the attention of millions.  A game-changing iPhone made Apple the talk of the nation. Netflix […]

What Documents Do I Need to Give My Tax Preparer?

The annual roundup of financial documents is a ritual of hunting and gathering.  Some people just love to gather documents and carefully assemble them into […]

How Did I Make Money If I Don’t Have Cash?

If you’re relying on your bank statement to know if your company is profitable you will be sorely disappointed. Profitability has a strange relationship with […]

How Can I Switch to Cloud Accounting?

The major change in small business accounting is the movement to the cloud.  The promises the cloud offers of convenience and stability have piqued your […]

“Paul’s experiences have given him a unique overall understanding of the accounting as well as banking perspectives. This has been a valuable resource when communicating with our financial partners.”

– Rebecca Schroeder, President, Whiteshire Hamroc LLC


…so your next adventure happens
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